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5 Proven SEO Strategies To Boost Your Website's Organic Traffic

As of 2019, many business owners are shifting towards an online presence and digital E-Commerce stores instead of having their own brick-and-mortar physical stores. However, a lot of these owners are struggling to attract organic traffic to their digital stores.
Follow this article as we will be sharing 5 proven SEO strategies that will help you overcome this challenge and increase your website’s organic reach and search engine rankings.

01 - Conduct Proper Keyword Research

Keyword research is the foundation of any successful SEO strategy. It involves identifying the most relevant and high-traffic keywords that your target audience is searching for. By incorporating these keywords into your website’s content, you increase your chances of ranking higher on search engine results pages and attracting more organic traffic.

Keyword Tools to use

To provide valuable insights into search volume, keyword difficulty, and related keywords that you can target, make sure you use the following tools: 

  • Google Keyword Panner
  • Ahrefs
  • SEMrush

02 - Optimize On-Page Elements

On-page optimization refers to optimizing the elements on your website that affect its search engine rankings. These elements include the title tag, meta description, headers, images, and content. By optimizing these elements, you can make it easier for search engines to understand the content on your website and rank it higher for relevant search queries.

Tips to optimizie on-page elements

  • Include your target keywords in your title tag and meta description
  • Use header tags (H1, H2, H3) to structure your content and make it easier to read
  • Optimize your images by using descriptive alt tags and compressing their file size
  • Write high-quality, informative content that provides value to your audience.

03 - Build High-Quality Backlinks

Backlinks are links from other websites that point to your website. They are a crucial factor in determining your website’s authority and relevance. By building high-quality backlinks from authoritative websites, you can signal to search engines that your website is a valuable resource for your target audience.

Effective ways to build high-quality backlinks include:

  • Guest posting on relevant websites in your industry
  • Reaching out to other website owners and requesting a link to your content
  • Creating shareable and informative content that other websites will want to link to

04 - Optimize for local SEO

If your business has a physical location, optimizing for local SEO can help you attract more local customers. Local SEO involves optimizing your website and online presence to rank higher for local search queries. This includes optimizing your Google My Business Profile, including your business name, address, and phone number, and creating location-specific content

Tips for optimizing your website for local SEO

  • Include your Name, Address, and Phone Number on your website’s footer or contact page
  • Encourage customers to leave reviews on your Google My Business Profile
  • Create location-specific pages or blog posts that provide information about your local area.

05 - Monitor and Analyze Your SEO Performance

To ensure the success of your SEO strategy, you need to monitor and analyze your performance regularly. This involves tracking your website’s traffic, rankings, and backlinks, and making adjustments to your strategy based on your findings. 

Tools to use to monitor your SEO Performance

  • Google Analytics
  • Google Search Console
  • Ahrefs